Technology plays a vital role in enhancing the guest experience in the ever-evolving hospitality industry landscape. One such technological innovation revolutionizing hotel operations is the hotel digital key.
Gone are the days of taking care of a traditional room key or keycard; now, guests can conveniently access their rooms using their smartphones or other digital devices.
This article will explore the benefits of using a hotel digital key. So, let’s delve into the future of hospitality and discover the compelling reasons why you should switch to a hotel digital key.
Three Reasons Why You Should Switch To Digital Key Services
There are plenty of reasons to make the switch to a contactless check-in process and take advantage of the features of digital keys:
1. Enhance Guest Experience
One of the primary reasons to switch to a digital key? Enhance guest experience.
Imagine guests arriving after a long journey and being able to skip the lengthy check-in process. They can download the hotel app or access a web app on their mobile device and get into their rooms without any hassle.
“A long wait for hotel check-in can be painful for guests arriving after a grueling day of travel and naturally has an extremely negative impact on guest satisfaction scores.”
- How Check-In Wait Times Impact Hotel Guest Satisfaction by Stayntouch.
A digital key allows guests to access their rooms anytime during their stay. They can still check in via phone if they arrive late at night when the hotel is understaffed. They can use the digital key to the main entrance and their assigned room without visiting the reception desk. They don’t have to walk down to the reception if they want to request a late check-out because they can do it remotely.
By fast-tracking the check-in process, you can focus on providing a personalized and tailored hotel experience that will set you apart from the competition. You can create a unique and memorable stay for your guests, fostering customer loyalty and positive reviews.
We have a case study related to this where we helped mk | hotels streamline their operations and improve guest experience. Our solution allowed them to reduce administrative tasks and redirect their workforce to elevate guest experience.
2. Increase Security and Safety
Hotel keys and keycards can be easily misplaced, lost, or stolen, increasing the risk of unauthorized room entry. It’s not easy to revoke access in this case because the key cannot be remotely disabled.
A hotel digital key offers increased security because it is in the cloud. Even if your guest’s smartphone gets lost or stolen, you can remotely deactivate the digital keys, ensuring that unauthorized persons cannot use them to gain entry. The swift and efficient response that your team can do in this situation can give guests increased security and peace of mind.
“Digital keys are much more secure as they can be deactivated if they are lost or fall into the wrong hands, a metal key could have serious ramifications if lost.”
Guests don’t have to worry about room access if their phones get stolen. They can still enter their rooms using another mobile device. They must report the incident at the reception desk and request a replacement key. Using the hotel PMS, you can transfer access and issue another digital key they can use throughout their stay.
3. Cost Savings And Operational Efficiency
Switching to a hotel digital key system can also lead to significant cost savings and operational efficiency for your hotel. For example, keys and keycards can get lost, stolen, or damaged, meaning you must allot a budget for replacement. With a digital key, this expense is not necessary, as guests can use their smartphones to access their rooms via a hotel or web app.
With a hotel digital key system, you can streamline the check-in and check-out process, reducing the need for your staff to manage the reception desk. Guests can bypass the front desk and use their mobile keys to their rooms. It can improve guest convenience and satisfaction and allow your staff to focus on other vital tasks, such as providing personalized service or addressing guest requests.
Limiting access is also more convenient with a digital key system. With a hotel digital key, you can remotely grant or revoke access to floors and areas such as fitness centers and pools. It can be helpful to prevent guests from accessing floors or conference rooms reserved by other visitors.
How Hotel Digital Keys Are Revolutionizing The Hospitality Industry
Hotel digital keys are not just a convenience; they are revolutionizing the hospitality industry. Adopting this technology transforms how your hotel operates and interacts with guests. You can reshape your guest’s experience by providing a seamless and personalized check-in and check-out process.
Hotel digital keys also let you exercise a contactless and hygienic approach. Enabling your guests to use their smartphone as a digital key reduces the need for physical contact with surfaces and staff, minimizing the risk of disease transmission.
Digital keys are also driving innovation and differentiation in the hospitality sector. By embracing this technology, you can stand out from competitors and attract tech-savvy guests who value convenience and cutting-edge experiences. A seamless and integrated digital ecosystem lets you create a unique and memorable stay for your guests.
“Today’s modern, tech-savvy, and well-informed guests are a difficult lot to satisfy. Their expectations are rapidly changing, they need value for their money, and they won’t accept anything less than ‘top-notch’ when staying at hotels.”
Final Thoughts On the Reasons To Switch To A Hotel Digital Key
Switching to a digital hotel key provides several advantages, including convenience, improved security, easy check-ins, and a reduced environmental impact. Besides, digital keys offer a modern, high-tech, contactless guest experience that enhances hotel experiences.
With today’s modern technology, you must continually explore digital solutions to meet guests’ ever-changing needs. Investing in a digital key system is a smart move for your hotel if you want to stay ahead of the game and meet guests’ expectations.
At 4SUITES, a memorable hotel experience starts with a seamless check-in process that sets the tone for the rest of the stay. As technology continues to evolve, so does the way that hotels operate. That’s why we’ve created an intelligent access platform for the hospitality industry powered by the IoT.
We aim to provide full cloud-connected hotel door locks, lock upgrades, mobile keys, and a cloud-based management platform that gives real-time monitoring and access control. With this system, you can ensure that your guests experience a hassle-free check-in/check-out process and enjoy the convenience of controlling their hotel room with their smartphone.
Our innovative technology can help elevate your customer experience and take the first step towards a more innovative hotel. Contact us today and book your demo to see firsthand the seamless customer experience we aim to provide our clients.